What RAO Hub is
RAO Hub is an education platform for Revenue Action Orchestration (RAO), the sales technology category defined by Gartner in 2024, and for AI-enabled sales transformation more broadly. We publish plain-English guides, honest checklists, tool evaluations and practical self-assessments for the people who actually have to make this work: sales leaders, RevOps and commercial teams.
Who is behind it
RAO Hub was founded by the team behind Making AI Work Ltd, a UK-based AI systems integrator for B2B sales organisations. We say this in the logo rather than in a footer, because independence claims only mean something when the funding is visible.
How independence works here
Editorial content is not sponsored. Vendors do not pay for coverage, placement or favourable treatment, and no content is written to promote a specific platform. Where our founding team has commercial experience with a tool we review, we say so in the piece. If that policy ever changes, this page changes first.
On Gartner and other research
Where we summarise analyst research, including Gartner's definition of the RAO market, we attribute it clearly. Gartner does not endorse RAO Hub, Making AI Work, or any vendor mentioned on this site, and nothing here should be read as implying otherwise.
Contact
Questions, corrections and suggestions: hello@raohub.ai.